DG Changes Name to Neighborly | Updated Logos
Dwyer Franchising, LLC ("Dwyer Group") has announced that it is changing its corporate name to Neighborly, effective immediately. The decision follows the rapid success of the consumer-facing Neighborly platform developed a little more than a year ago to unite all of its service franchise brands under one umbrella. The new trade name supports the community of home service experts' approach for providing an easier way for people to connect with providers of all home service needs through one convenient outlet.
The new trade name will be reflected at 10 corporate campuses across the U.S., U.K. and Germany, employing nearly 850 employees. With the transition, the corporate website at dwyergroup.com also has moved to NeighborlyBrands.com. Plans to implement the new name across the company's service brand affiliates will continue throughout the remainder of the 2018.
As the roll out of Neighborly® continues, we also have a few brand refreshes - Glass Doctor®, Mr. Appliance®, Mr. Electric® and Molly Maid®! Moving forward, you should use the attached logos that include the "a neighborly company" or "a neighbourly company" (for Canada) taglines as well as the updated ® designation for Neighborly.
Previous logos using ™ after Neighborly, any logos without the tagline, the Dwyer Group logo, mentions of Dwyer Group, and older versions of the MDG, MRA, MRE, & MLY logos should no longer be used. Please update all marketing collateral, including your vendor landing page, as soon as possible. If you have any questions, please contact Kathleen Seaman.